Joel Penney CV

Joel Penney

Associate Professor
School of Communication and Media
Montclair State University

PhD in Communication, 2011
The Annenberg School, University of Pennsylvania
Dissertation: “Body Screen/Body Politic: The Uses of Political T-Shirts in the Digital Age.”


(2017) The Citizen Marketer: Promoting Political Opinion in the Social Media Age. New York: Oxford University Press.

(2017) “Social Media and Citizen Participation in “Official” and “Unofficial” Electoral Promotion: A Structural Analysis of the 2016 Bernie Sanders Digital Campaign.” Journal of Communication, published early online, May 13, 2017. DOI: 10.1111/jcom.12300.

(2016) “Who Gets to Say #areyoubetteroff?: Promoted Hashtags and Bashtags in the 2012 U.S. Presidential Election.” R. In Davis, R., Just, M., & Holtz-Bacha, C. (Eds.). Campaigning in 140 Characters or Less: Twitter and Elections around the World. London: Routledge.

(2016) “We Live in Public: Twitter and Self-Mediated Hyper-Visibility in the Occupy Wall Street Movement. R. In Rovisco, M. & Ong, J. (Eds.). Taking the Square: Mediated Dissent and Occupations of Public Space. New York: Rowman and Littlefield International.

(2016) “Motivations for Participating in Viral Politics: A Qualitative Case Study of Twitter Users and the 2012 U.S. Presidential Election,”Convergence: The International Journal of Research into New Media Technologies, 22 (1), 71-87.

(2015) “Responding to Offending Images in the Digital Age: Censorious and Satirical Discourses in LGBT Media Activism,” Communication, Culture, and Critique 8 (2), 217-234.

(2015) “Social Media and Symbolic Action: Exploring Participation in the Red Equal Sign Profile Picture Campaign,” Journal of Computer-Mediated Communication 20 (1), 52-66.

(2014) “(Re)Tweeting in the Service of Protest: Digital Composition and Circulation in the Occupy Wall Street Movement.” (co-authored w/ Caroline Dadas) New Media & Society 16 (1), 74-90.

(2013). “Visible Identities, Visual Rhetoric: The Self-Labeled Body as a Popular Medium for Political Persuasion.” International Journal of Communication 6, 2318-2336.

(2012). “‘We Don’t Wear Tight Clothes’: Gay Panic and Queer Style in Contemporary Hip-Hop.” Popular Music and Society 35 (3), 321-332.

(2011). “’KEVIN07’: Cool Politics, Consumer Citizenship, and the Specter of ‘Americanization’ in Australia.” Communication, Culture, and Critique 4(1), 78-96.

(2010). “No Better Way to ‘Experience’ World War II: Authenticity and Ideology in the Call of Duty and Medal of Honor Player Communities.” In Huntemann, N. B & Payne, M. T. (Eds.), Joystick Soldiers: The Politics of Play in Military Video Games, New York & London: Routledge.



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