How Memes Create Social and Political Change: The Guardian Tech Podcast

wonka political meme

I recently had the opportunity to participate in The Guardian‘s fantastic new tech-themed podcast, “Chips With Everything,” in an episode covering the wide world of political internet memes. Along with Paolo Gerbaudo of King’s College London, I talk about the definition and history of memes, their adoption by political campaigns and social movement activists, and their ability to draw citizens into the political process through accessible humor and entertaining pop culture references. Furthermore, I address how “people use these forms for political expression, to express their views, their opinions, and often in ways that they may see as spreading an idea that’s influential, that’s even persuasive.”

Towards the end, I also discuss my research on the Facebook marriage equality profile picture campaign, and make the point that political meme-spreading campaigns are often intended to heighten people’s identification with causes and move them towards additional forms of participation (in direct contrast to “slacktivism” fears).

You can listen to the entire podcast below (via Soundcloud), as well as from The Guardian’s website.

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One thought on “How Memes Create Social and Political Change: The Guardian Tech Podcast

  1. Hello,
    I read this one and all your other posts. Needless to say, they have been very helpful. I am an MBA student with a major in marketing. My term project is to study the impact of Viral Marketing in politics. I was hoping I could use the reference to your blog.
    I’d love to read similar content.
    Best.

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