Earlier this week, internet freedom activists and privacy advocates (led the group Anonymous) launched a blackout day to raise awareness about the CISPA bill in the US Congress. Officially named the Cyber Intelligence Sharing and Protection Act, this bill would have allowed commercial entities and the government to share private user data for the ostensible purpose of fighting international cyber attacks, while raising Big Brother-like concerns about the expansion of internet surveillance. While the current bill has apparently died in the Senate after passing in the House, the issue will likely continue to be debated contentiously in the coming years. Meanwhile, the news media has labeled the Stop CISPA blackout a flop, failing to catch on virally in the way that the Stop SOPA and PIPA blackout did so famously last year. Despite the fact that the bill has now been shelved, the efforts of Anonymous and other internet freedom activists to make CISPA the new SOPA seem to have fallen short.
This raises the question – are internet blackouts a reliable strategy for online activists moving forward, or was the success story of Stop SOPA and PIPA a fluke? An obvious issue here is the amount of websites who agree to participate – after all, who is really going to notice if only a relatively small fraction of the internet goes dark? While the SOPA blackout effort last year inspired over 50,000 websites to shut down completely, only 917 sites participated in the CISPA blackout earlier this week. In addition, the CISPA blackout didn’t get any heavy-hitters on board, whereas the SOPA/PIPA blackout famously included Wikipedia – one of the highest-trafficked websites in the world. While this may suggest that the issue of internet privacy simply does not get people as excited as restrictions on copyrighted material, there also appears to be a degree of blackout fatigue here as well.
One of the most remarkable things about the Stop SOPA/PIPA blackout was how unprecedented and surprising it was – people were absolutely shocked to see major sites like Wikipedia and Reddit go dark as an act of political protest. In other words, the impact of the blackout appeared to have a lot to do with its novelty value. Perhaps we should not expect websites to pull the plug every time a piece of controversial internet legislation appears before Congress, as such an act may quickly shift from shocking to merely annoying. Calling for such a protest on a regular basis (as Anonymous seems to be doing) may therefore not be a successful strategy in the long run. It will be interesting to see if they try it again, and what the level of participation and public impact will look like.
In the meantime, check out TechDirt‘s infographic about the runaway success of the SOPA/PIPA blackout. It’s a hard act to follow…